This energetic and vibrant mixed-use entertainment area is located directly across from the all-new Daytona International Speedway. One Daytona is Daytona Beach's epicenter for premier retail, dining, and entertainment.

Witkin Hults + Partners collaborated with Prime Development and Prime Design to design the exterior areas of the prominent Autograph Hotel and Fairfield Inn along with the mid-rise apartments, Vantage and Rise Collection at Icon One.